The Marketing & Communication department was instrumental in creating nationwide and international awareness about Takaful and Pak-Qatar Takaful Group in the year 2009. The year commenced with a strategic below-the-line (BTL) advertising campaign in April aimed at establishing corporate identity and brand equity which continued till August. The campaign proved crucial for our Sales Force to achieve their sales targets.
Nomination for “Best Marketing Strategy” Award, June-July 2009:
The six-month marketing campaign was lauded for its trend-setting Takaful advertising strategies and was nominated for “Best Marketing Strategy” category award by the Takaful Summit held in Jumeirah Carlton Tower, London, UK. The recognition set Pak-Qatar Takaful Group on the global Takaful map.
The nomination acknowledged the effectiveness of the campaign in terms of promoting Takaful amongst the masses.
Won “Best Family Takaful Operator” Award – August 2009:
On the conclusion of our marketing campaign, the 1st National Achiever Award, which is an independent and prestigious entity, presented Pak-Qatar Family Takaful Limited with the “Best Family Takaful Operator” award.
The award endorses the company’s role in the Takaful industry and highlights its performance in boosting the economy of Pakistan.
Won “Brand of the Year” Award – December 2009:
TheMarketing & Communication department won the highest brand/marketing award of Pakistan for its advertising campaign: the “Brand of the Year” award. The award is supported by the Government of Pakistan, Intellectual Property Organization of Pakistan (IPO), Pakistan Standards & Quality Central Authority (PSQCA), Consumer Foundation, Pakistan Export Corporation (PEC), and Brands Award Council of Pakistan respectively.
The award recognizes the marketing champions of national and multinational brands in Pakistan that have established themselves at height in consideration of both, the consumer preference and current year marketing standing.
The selection procedure comprised of nationwide attribute based consumer surveys, brand audits, and focus group expert analysis.
Won “Best Use of Technology” Award – December 2009:
The year ended on another high note for the Pak-Qatar Takaful Group. This time CPI Financial presented Pak-Qatar Family & General Takaful with the “Best Use of Technology” award at a Gala Dinner held in Emirates Tower, Dubai, U.A.E.
The award recognizes the cutting-edge technological superiority of Pak-Qatar Takaful Group in the global Islamic Finance industry.
The selection procedure was conducted through on-line survey available only to the members to the CPI Financial ''Islamic banking and finance magazine.''