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Home > News and events > Pak-Qatar Takaful Marketing Research Study by IoBM

Pak-Qatar Takaful Marketing Research Study by IoBM

KARACHI: Institute of Business Management University (formerly known as CBM) as part of Capstone Marketing Research program conducted a comprehensive perception mapping study of Pak-Qatar Takaful Group existing and potential corporate sector customers (Takaful members). The study was conducted over a period of last six months (January to June 2018) involved convenience sampling method with qualitative analysis from 7 existing and 7 potential companies and their 15 senior management personnel, mainly CFO and HR Directors.

The study concluded Alhamdullilah, that Pak-Qatar Takaful remains the TOP OF MIND Brand in Pakistani target market. Further gave recommendations of improvement ranging in increasing mass market awareness through mobile application penetration and promotion of popular Takaful products.

A presentation of their findings was recently held at PQT Head Office in the presence of senior management and operations team. The research study of Pak-Qatar Takaful has now been submitted for publication Capstone International Research Journal.

On conclusion of the presentation, Mr. Muhammad Menhas, Deputy CEO Pak-Qatar Family Takaful, commended the efforts of the students and presented them with Certificates and Cash Awards as a token of appreciation.

Our PR “IoBM study finds Pak-Qatar Takaful as top of mind brand in Pakistan” has been published in the following newspapers;

Business Recorder

Daily Times



Nai Baat

Jehan Pakistan

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